Concept & Slogan

LA FILLE QUI N'AIMAIT PAS LE ROSE. THE GIRL WHO DIDN'T LIKE PINK.

No, she doesn't like pink... but she does like eating, and sharing a Queen's Feast. 

She's a fierce fighter, a Shieldmaiden.

This Lady Farmer likes the land, the noble soil labour. 

Why such a slogan? And above all, what's the link between pink and wine? Indeed, we need to twist our mind a little to get out of the usual world of French wines that often talks about tradition, history, terroir and know-how... Without denigrating these values, that she totally shares what is more, Nelly France wanted a more modern approach, and to tell a story that stuck somehow more to her reality. 

Therefore she invites you to come into her world: where pink isn't a colour for girls. Where a woman can love eating, enjoying a nice T-Bone steak, and feast for real. Where a woman can fight for an idea, where she can work unremittingly without being a career driven freak without heart or life. Where a woman works the land, loves nature and plunging her hands in the soil, while remaining elegant in farm boots or in a suit. 

This is not about a feminist or revolutionary world (!), just a world where women aren't placed into the straightjacket of pink and all these dumb girly-girl clichés it carries. Maybe this world is what defines Nelly France ou simply what she aspires to be, in any case it is a world that sets few preconceived ideas aside.  

And what about her wines then, as we shouldn't forget about the most important subject!?